January 27th - 29th

General info

Begins in...

Turespaña, aiming at  keeping its collaborative spirit, disseminating tourist expertise, and providing support to professionals in the tourism sector, has organised these Professional Conference to face the new challenges and opportunities unearthed by COVID-19. 

These conferences will include informative sessions on the main tourist markets of origin where Tourism Counselors will provide an analysis of the current situation of the sector in their respective markets.

There will be debates and talks, and Turespaña will introduce its new projects such as the Tourism brand study performed in collaboration with Real Instituto Elcano and the launching of the new Strategic Marketing Plan 2021-2024.

Additionally, meetings may be held with the 33
Delegates to learn more about market opportunities.

It’s time for a new beginning. Reset and Restart: New Opportunities for a future sector. 

The 2021 Turespaña Professional Conference will be streamed online on the 27th , 28th , and 29th  January 2021. Conference registration and meeting arrangements between attendees and Tourism Counselors will be available on this website. Consult the updated conference programme here.



Wed 27
Thu 28
Fri 29
10:00 -
Official inauguration.
10:10 -
Competitiveness and Modernization of tourism in Spain to overcome the crisis. State Secretariat for Tourism.
10:30 -
Current situation in the main European outbound markets.
11:20 -
11:30 -
Current situation in the rest of the European outbound markets.
12:40 -
Analysis of the current situation and perspectives on recovery. What does the data tell us?
16:00 -
Scanning the tourism brand: Results of the project in collaboration with Real Instituto Elcano and interview of SAFFRON
17:00 -
Current situation in American markets.
10:30 -
Presentation of ongoing tasks (assessment) and the goals and methodology of the next Strategic Marketing Plan 2021-2024.
11:00 -
The state of affairs in Asian markets
12:00 -
12:15 -
Debate Air connectivity: Challenges and opportunities
13:15 -
Agradecimientos y cierre de jas jornadas
16:00 -
Individual meetings with the delegates of the Spanish Tourism Offices in America
10:00 -
Individual meetings with the delegates of the Spanish Tourism Offices in Europe and Asia
Register to the event

Para consultas o dudas, puede dirigirse a